CAGE is an acronym for Cultural, Administrative, Geographic, and Economic (CAGE) analysis that can assist an organization
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CAGE is an acronym for Cultural, Administrative, Geographic, and Economic (CAGE) analysis that can assist an organization that wants to enter a new market and those with an existing presence in the market to understand some of the local issues that may affect it. PRIME is a successful American-based company that launched its brand globally including in South Africa.
As a brand manager of PRIME conduct a CAGE analysis to understand the South African market and its dynamic issues.
Related Book For
Exploring Engineering An Introduction to Engineering and Design
ISBN: 978-0123747235
2nd edition
Authors: Philip Kosky, George Wise, Robert Balmer, William Keat
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