Calculate analyze thursdays break$-$even point Exchange Tower Store Online Store Store Rent $$78,000\mathrm{.}00$ Online Manager ######## Salaries & Wages ######### Website Hosting Fees ######## Utilities $$1,440\mathrm{.}00$ Insurance ######## Depreciation $$1,615\mathrm{.}00$ Warehouse Rent ######## Internet$/$Phone $$1,140\mathrm{.}00$ Total Annual Fixed Costs ######## Insurance $$2,210\mathrm{.}00$ Other Tenant Fees $$1,255\mathrm{.}00$ POS System $$1,236\mathrm{.}00$ Health & Safety $$1,400\mathrm{.}00$ Total Annual Fixed Costs ######### Total Fixed Cost of Exchange Tower ######### Less Depreciation $$1,615\mathrm{.}00$ Total Annual Recurring Fixed Costs ######### $\%$ of TARC Planned for Influencers $15\%$ Total Influencer Marketing Budget $$31,350\mathrm{.}15$

$4.$ Calculate the unit contribution and contribution$-$margin ratio for two types of orders made atThursdays$$ Exchange Tower location and for two types of orders made online.

Unit Contribution for Exchange Tower Store

Busy Professional order type $1$ Pant $$150\mathrm{.}001$ Shirt $$90\mathrm{.}00$ Total sale per order $$240\mathrm{.}00$ COGS $-$ Pant $$70\mathrm{.}00$ COGS $-$ Shirt $$45\mathrm{.}00$ CM $$125\mathrm{.}00$ CM Ratio $52\mathrm{.}08\%$ Business Professional order type $1$ Cashmere set $$670\mathrm{.}001$ Dress $$140\mathrm{.}001$ Pant $$150\mathrm{.}00$ Total sale per order $$960\mathrm{.}00$ COGS $-$ cashmere set $$255\mathrm{.}00$ COGS $-$ Dress $$65\mathrm{.}00$ COGS $-$ Pant $$70\mathrm{.}00$ CM $$570\mathrm{.}00$ CM Ratio $59\mathrm{.}38\%$ Unit Contribution Margin for Online Store First Time Customers $1$ Shirt $$90\mathrm{.}001$ Dress $$140\mathrm{.}00$ Total Sale Per Order $$230\mathrm{.}00$ After $10\%$ Discount $$207\mathrm{.}00$ Flat Fee for Online Order $$7\mathrm{.}00$ COGS $-$ Shirt $$45\mathrm{.}00$ COGS $-$ Dress $$65\mathrm{.}00$ CM $$89\mathrm{.}86$ CM Ratio $43\mathrm{.}41\%$ Return Customers $1$ Pant $$150\mathrm{.}001$ Non$-$Cashmere louge set $$195\mathrm{.}00$ Total Sale per order $$345\mathrm{.}00$ Flat fee for online order $$7\mathrm{.}00$ COGS $-$ pant $$70\mathrm{.}00$ COGS $-$ non $-$ cashmere lounge set $$90\mathrm{.}00$ CM $$177\mathrm{.}86$ CM Ratio $51\mathrm{.}55\%$