Question: Please do only number 7 . Thank you. 7 . Calculate and analyze the projected profitability of the Exchange Tower store for the 2 0

Please do only number 7. Thank you. 7. Calculate and analyze the projected profitability of the Exchange Tower store for the 2020/2021 fiscal period. Case: Shop Thursdays: Post COVID-19 Strategy As Gillian Piltz, perform all required analysis and make whatever recommendations you deem appropriate for Shop Thursdays. At a minimum, students are expected to: 1. Assess Shop Thursdays' internal strengths and weaknesses. 2. Assess the external environment that Shop Thursdays was operating in.3. Outline the qualitative pros and cons of maintaining the Exchange Tower location or increasing the focus on Thursdays' online shop. 4. Calculate the unit contribution and contribution-margin ratio for the two types of orders made at Thursdays' Exchange Tower location and for the two types of orders made online. 5. Calculate the total annual fixed costs of operating the Exchange Tower store and the online store. If the Exchange Tower store were to close, how much funding could then be allocated toward influencer marketing for the 2020/21 fiscal year? 6 Calculate and analvze Thursdavs' hreak-even for the influencer marketing strateov . Calculate and analyze the projected profitability of the Exchange Tower store for the 2020/21 fiscal period. 8. Calculate and analyze the projected profitability of the online store if the Exchange Tower store were to close down for the \(2020/21\) period. 9. As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analysesEXHIBIT 1: SHOP THURSDAYS' SELLING PRICES AND WHOLESALE COSTS BY PRODUCT TYPE (IN CA\$) Source: Company files.EXHIBIT 2: SHOP THURSDAYS' ANNUAL PROJECTED COSTS, 2021 FISCAL PERIOD Exchange Tower Store Online Store Note: Health and safety costs referred to the purchase of hand sanitizer, disposable masks, and other disinfecting products to keep shoppers protected from the spread of COVID-19. Source: Company files.

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