Question: Calculate the Basic Marketing ROI, ROMI (before direct mail) and ROIMI (including the direct mail). This is Marketing Metrics Assignment. Thank you so much. ROI,

Calculate the Basic Marketing ROI, ROMI (before direct mail) and ROIMI

Calculate the Basic Marketing ROI, ROMI (before direct mail) and ROIMI (including the direct mail).

This is Marketing Metrics Assignment. Thank you so much.

ROI, ROMI and ROIMI Exercise With marketing (before direct mail) With Direct Mail Baseline Revenues C $25,000 $45,000 $50,000 $15,000 $27,000 $30,000 Margin Marketing activities (online and mobile ads) Direct mail -$7,000 -$7,000 $0 -$2,000 Net profit $15,000 $20,000 $21,000 Calculate the Basic Marketing ROI, ROMI (before direct mail) and ROIMI (including the direct mail)

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