Question: Calculate the breakeven point using the following data. Create a table and graph with the answer you get. Fixed Costs: App Development Costs: $150,000 Marketing

Calculate the breakeven point using the following data. Create a table and graph with the answer you get.

Fixed Costs:

App Development Costs: $150,000

Marketing Costs: $72,000

Variable Costs:

  • Average Cost Per Install (CPI) $2.89 / install
  • Cost Per Action (CPA): Register $4.58 / install
  • CPA: Register: In-app purchase $102 / install
  • CPA: Purchase $40 / install
  • CPA: Subscribe $87 / install

Sales Price:

App membership subscription: $10 per person or $5 per student

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