Question: Calculate the unit contribution and contribution - margin ratio for the two types of orders made at Thursdays' Exchange Tower location and for the two

Calculate the unit contribution and contribution

-

margin ratio for the two types of orders made at Thursdays' Exchange Tower location and for the two types of orders made online.

5 .

Calculate the total annual fixed costs of operating the Exchange Tower store and the online store. If the Exchange Tower store were to close, how much funding could then be allocated toward influencer marketing for the

2020 / 21

fiscal year?

6 .

Calculate and analyze Thursdays' break

-

even for the influencer marketing strategy.

7 .

Calculate and analyze the projected profitability of the Exchange Tower store for the

2020 / 21

fiscal

period.

8 .

Calculate and analyze the projected profitability of the online store if the Exchange Tower store were

to close down for the

2020 / 21

period.

9 .

As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analyses

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