came with an engine shield that protected the power train from mud and water, and had a highground clearance. It turned out to be a best$-$seller.Vinay: Yes. Wasn't it named after you?Mr$.$ Shanmugasundaram smiled.$($a$)2.$ Briefly explain the four concepts of marketing. $(4)($b$)$Find out instances of each from the case, if available. $(6)$Q$\mathrm{.}2$HDFC Bank's mission is to be a world$-$class Indian bank. We have a two$-$fold objective: first,to be the preferred provider of banking services for target retail and wholesale customer segments. The second objective is to achieve healthy growth in profitability, consistent withthe bank's risk appetite. The above, as is already mentioned in the body of the statement, is the mission statement ofHDFC bank.$($a$)$What are the characteristics of a good mission statement? $[4]($b$)$Critically evaluate the mission statement of HDFC bank as given above. $[6]$Q$\mathrm{.}3$