Can anyone please answer the question I have only 40 minutes! Please help

Parson Foods, a fluid milk processor (dairy), founded in 1925, grew through continuous acquisitions to become an industry leader. As part of Parson Foods post-acquisition strategy, it allowed each dairy to operate autonomously with little oversight. Since dairies generally have limited geographic markets, due to the perishability of milk, the acquired dairies tended to retain control over their own territory. It was not likely an acquired dairy would compete against another of the Parson dairy within the given territory. In the 1990s, Parson Foods employed its growth strategy to frozen and canned vegetables. In implementing their new focus on vegetables, Parson Foods acquired the Darien Company. Over the next decade, Parson Foods grew through acquisition to become the largest processor of canned and frozen vegetables in the country. In addition to organic growth, his vision was to grow PFVC through the introduction of innovative new products. Richards vision would be challenging to execute considering the companys recent history of new product introduction. PFVCs executive management team still believed in Richards new product development visionRecently, Carlos Rico, PFVCs Marketing Manager, approached Richard with an idea for an innovative, nutritious and convenient frozen food product. The new product would consist of vegetables, coated seasoned pasta (known as spaetzels) and chicken - all contained in a single bag. To prepare the product Carlos called Chicken Sensations, consumers would empty the contents from the bag into a bowl, add a teaspoon of water, microwave for 6 minutes and, voila, dinner is ready! Carlos expected Chicken Sensations to compete against other convenience frozen foods such as pizza and microwaveable dinners. The issue Carlos is facing is he needs team members who share the same vision as Richard and Carlo (Rankin and Mintu-Wimsatt, 2017).

1. Suppose you are the new member of their team who joined the product development team. You designed the entire product development strategy. Now, you will pitch this idea to an investor in simple language for them to understand. Explain your product development ideas for the investors. (five marks)

1. Design an effective multi-channel distribution strategy for this business. (Make sure that you identify the channel members and your customers, and state which one of the vertical marketing strategies you are suggesting).