can i get a positive feedback about the post below made by my classmate.

Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. Big data is large data that cannot fit into a computer memory for process. And analytics is applying math and statistics to these large quantities of data. There are several steps and technologies involved in big data analytics.

I believe that every business needs to use big data analytics because regardless of what size business youre running, every business needs valuable data and insights to help understand who the target audience is and what their preferences are. This is a significant role in business.

Big data is taking the world by storm through its countless benefits. It allows leading businesses like Amazon to develop some of the cutting-edge technologies providing high-end services to their customers. Currently, we are in a data-driven economy where no organization can survive without analyzing the current and future trends. From reading chapter 2 in the text, Ive learned that big data enables understanding the present and future in many ways. Ways such as, enhancing a companys competitive position by better predicting competition and markets, improve operational and supply chain performance by increasing productivity, improve efficiency, quality and preventive maintenance.

One example for a company that benefited from big data analytics is Amazon. Amazon has grown from a product-based company to a big market player comprising about 152 million customers by leveraging the abilities of big data engines. Amazon aims to delight customers by tracking their buying trend and providing marketers all the related information they need instantly. Basically, Amazon fulfills their customers need by monitoring millions of products across the world.

The use of big data is becoming common these days by organizations to outperform their peers. In most industries, existing competitors and new entrants alike will use the strategies from analyzed data to compete, innovate and capture value. The importance of big data doesnt revolve around how much data a company has but how a company utilizes it.