Question: can i get the answer to this question? p.s: both pictures are part of a single question (could not fit into one Hot&Cold is a

can i get the answer to this question?
p.s: both pictures are part of a single question (could not fit into one can i get the answer to this question? p.s: both
can i get the answer to this question? p.s: both
Hot&Cold is a company that has invented a new thermometer for measuring human temperatures. Its device has many features, some of which have high "uniqueness" value compared to the alternatives. Also, some of its features are expected to be in high demand, whereas others may not be considered useful by many of its targeted customers. After extensive research of its target markets, the company has created the following table of its features and scored each feature for its uniqueness" value (high or low) and expected "popularity of the feature (high or low). The company is targeting both home-use and commercial (hospitals, clinics, nursing homes etc.) markets Feature Uniqueness Popularity A Displays temperature on device Low High B Connects with smart phone app Low High Displays temperature IC Low Low on app App maintains record of High temperature High App links with other health High High data on phone App connects with full treatment records High Low G App records & analyzes data for up to 500 people High Low H App "speaks" the temperature High reading, if desired High The device is relatively "unbreakable" if dropped Low High The device can display temperature in Cor F Low High The company is thinking of two-tiered pricing (standard and deluxe models) with additional features priced as add-ons. If you were the marketing manager for Hot&Cold, how would you assign the above features into the two tiers of products the company is planning to introduce? What features would you consider for add-on pricing? Please explain your answer. (

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