Can Macy's Save Itself? (case study)

1. Key Issues What are the key marketing or business issues in the case? These might be problems, opportunities, or challenges the firm is facing two to four of these, and should briefly describe each. need to consider whether the issues are independent or interdependent. If the former, you may treat the solutions as important to that issue alone. If the issues are interdependent, you may need to consider how the solutions you describe below impact more than one issue or problem.
2. cite information from the case to support your contention that these are key issues.