can someone answer these questions please

Version A 27) Sharpie has recently launched the "Sharpie Blog" and encouraged customers to share the images of their favorite creations - using the Sharpie pen! From people who decorated their 1-shirt with the American flag, to ways in which to decorate your furniture, the Sharpie Blog is incredibly creative. So not only it creates great content to share on their social, but encourages people to use their product. This is great example of: a) Loyalty Program b) Personal Selling c) Content Marketing d) Multi-Channel Distribution 28) If a manufacturer wants to apply a "Push" promotional strategy, it would most likely: a) Launch an extensive advertising campaign to motivate consumers to seek the product. b) Hire a public relations finm to motivate govemment leaders to pass new regulations to require consumers to stock their product in their homes. c) Have its sales force call on retailers to try to motivate them to stock the manufacturer's products. d) Hire a law firm to file lawsuits against competitors and drive them from the market. 29) A "Push" Strategy is mainly used in: a) AB-2-B environment b) AB-2-C environment c) An integrated supply-chain environment d) A highly regulated environment (i.e. medicines) 30) Unilever promotes its Axes grooming product directly to young men using TV. print ads. Web and social media so that then consumers will demand the brand from retailers such as CVS, Walgreen, or Walmart which in tum will demand it from Unilever. This is an example of a) Reversed Marketing Strategy b) Promotional Strategy c) Multi-Channel Strategy d) Pull Strategy 31) Lowe's has recently launched the "Never Stop Improving" Campaign which integrates a big- budget traditional media with the power of social media to create personalized, real-time customer engagement. This is an example of a) Direct Marketing b) Promotional Marketing c) Integrated Marketing Communication d) Public Relation Event MULTIPLE CHOICE Please answer each of the following 35 questions. Each answer is worth two points. Write your name and the version of the test (Version A) on the Scantron answer sheet. Good Luck! 1) Name the only element of the marketing mix which does not represent a cost for the company: a) Product b) Price c) Place d) Promotion e) Production 2) Which of the following would best to describe why prices are important for a company: a) Many companies do not handle pricing very well and prefer to focus on other marketing mix elements instead b) Prices have a direct impact on a firm's bottom line: a small percentage improvement in price can generate a large percentage increase in profitability c) As a part of a company overall price proposition, price plays a role in creating customer value and building customer relationships. d) All of the above 3) Which of the pricing strategy for a product is determined by adding a profit element (percentage) in addition to the cost of making the product? a) Product-Based Pricing b) Cost-Based Pricing c) Market Based Pricing d) Competition Based Pricing 4) "Value Pricing" represents an effort to set prices to reflect: a) The level of profit that is desired by the manufacturer. b) The cost of production. c) The price level of the leading competitors. d) The benefits that are provided to the consumer. e) All of the above. Version A 21) One challenge with following an Intensive Distribution Strategy is that: a) The government prohibits using this strategy for children's products. b) Consumers are often turned off by this strategy. c) The manufacturer may have to do business with undesirable middlemen. d) The manufacturer may miss some customers 22) One challenge with following an Exclusive Distribution Strategy is that: a) The government prohibits using this strategy for children's products b) Consumers are often turned off by this strategy c) The manufacturer may have to do business with undesirable middlemen di The manufacturer may miss some customers. 23) If a company's products are in the Mature phase of the Product Life Cycle, the standard distribution strategy would be to: a) Scale back to Selective distribution and focus on the most efficient channels b) Build Intensive distribution and seek channel dominance. c) Switch to Exclusive distribution and demand special support from retailers. 24) If a company's products are in the Deccline phase of the Product Life Cycle, the standard distribution recommendation would be to: a) Scale back to Selective distribution and focus on the most efficient channels. b) Build Intensive distribution and seek channel dominance. e) Switch to Exelusive distribution and demand special support from retailers. 25) Blue Sky Inc. promotes its vacation tours with paid announcements on television and features a toll-free telephone number. People who call the telephone number speak to Blue Sky employees who explain the different tours and book reservations. Blue Sky is using which forms of promotion. a) Advertising and Public Relations. b) Advertising and Personal Selling. c) Advertising and Sales Promotion. d) Sales Promotion and Public Relations. 26) Which of the following is included in a well-designed Integrated Marketing Communications plan? a) Mass media. b) Retail experiences. c) Post sales service. d) Unplanned Touchpoints. e) All of the above