Question: Can someone help me figure out what the dependent variable is in this problem, as far as the data set below is concerned ? Is
Can someone help me figure out what the dependent variable is in this problem, as far as the data set below is concerned ? Is it sales, adverts, airplay, or attract ?
I asked you to imagine that I worked for a record company and that my boss was interested in predicting record sales from advertising. Before a record is released, the executive notes the amount spent on advertising, the number of times the record is played on radio the week before release, and the attractiveness of the band. He does this for 200 different records (each made by a different band). Attractiveness was measured by asking a random sample of the target audience to rate the attractiveness of each band on a scale from 0 (hideous potato-heads) to 10 (gorgeous sex objects). The mode attractiveness given by the sample was used in the regression (because he was interested in what the majority of people thought, rather than the average of people's opinions).
Copy and paste the data below into SPSS. (note the data appear out of line but they are tab delimited for easy pasting into spss). Make sure after you paste the variables into spss that they all remain scale and numeric (see data view)
Salesadverts airplayattract
33010.264310
120985.69 287
3601445.56357
2701188.19337
220574.51 445
170568.95 195
70471.81 201
210537.35 229
200514.07 217
300174.09 407
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