Question: Can someone help me out with this Cognitive bias exercise? Thank you so much in advance The instructions are in the last photo 4. Aida

Can someone help me out with this Cognitive bias exercise? Thank you so much in advance The instructions are in the last photo
Can someone help me out with this Cognitive bias
Can someone help me out with this Cognitive bias
Can someone help me out with this Cognitive bias
4. Aida has been hired by the New York State Lottery Commission to develop a new ad campaign for the New York Lottery. Her mission is to get more people to play a new lottery game, Banana Bonanza of Bucks. The game is essentially a scratch-off game in which players scratch off bananas from a tree, and if the player scratches off three bananas revealing the word "BONANZA!" the player wins 250 million dollars. The company that the state has contracted to make the tickets is instructed to make 150 million tickets, with only one winning ticket among them. Aida has chosen to market the new game with a new tagline: "One person will win....it would be you!" -What cognitive bias is Aida exploiting in her marketing campaign? -What can consumers do to protect against this bias in the future? -Why is it a good idea for consumers to protect against this bias? 3. John and Louisa have been working hard for years to save up for a trip to Tahiti, a faraway island in the Pacific Ocean. They have booked a room at a resort on the beach, and they have a great time. They go out on a boat, eat fresh seafood, swim in the ocean, and get away from the real world for a week. It is a once-in-a-lifetime trip, and they have a wonderful time. On their last night, right before going to the airport, they eat dinner and John finds a dead cockroach in his stew. He is absolutely repulsed by this dead insect on his plate, and goes berserk. They fly back to New York, and all John can talk about was that nasty cockroach in his stew. It ruined his whole trip. While on the subway back to their apartment, John writes a Yelp review of the resort: "OMG I found a COCKROACH in my stew. So nasty, so gross, please do not go to this resort! Totally unsanitary, dirty, nasty, please don't waste your money! ZERO STARS!!!" -What cognitive bias is John exhibiting? -What can John do to protect against this bias in the future? -Why is it a good idea for John to protect against this bias? Instructions: Read the following scenarios and answer the four questions below them. Choose from the following biases: Confirmation Bias, Availability Heuristic, Choice Supportive Bias, Functional Fixedness, Status Quo Bias, Negativity Bias, Anchoring Effect, Clustering Illusion, Bandwagon Effect, Ingroup Bias, Framing Effect, Current Moment Bias

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