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{I am Ekambeer Singh, and I will be introducing a unique idea for boosting the sales for a café. I always had sympathy with the animals who do not have any owners and are living hard life. Therefore, I came up with an idea of a cat café. Basically, this would be a café but with cats by the sides of the customers. The customers could enjoy their sip of coffee with petting the cat they like in the café. Not only they could pet them, but these cats are also up for adoption, if the customer wants to take the cat home, they could do that. Therefore, this café would be providing a unique experience to the customers.

"Cat cafes can increase the adoption rate for the cats. It would be so good to have a roommate that you had coffee with. Moreover, if the kids are craving to have a cat but the parents are not ready, then they could also bring their kids to a cat café and let their kids play and enjoy with the cats. The kids would also be happy, and they do not even need to clean up the litter box. If someone could not have pet deo to any reasons, could come to cat café to spend time with cats."

"Cats provide a much-needed therapy such as if someone is feeling upset and lonely could spend some time with the cats and have a sip of tea. Moreover, cats are entertaining and could be seen as a stressbuster (Lotz, 2014). The cat cafes also provide a calm and quite place unlike other cafes that are busy and noisy. One could also come to a cat café after a had day at work to relax for a bit. The cat cafes grab a lot of attention and there are not too many of these cafes available. Therefore, they would attract lot of customers even some other towns. For example, if someone came far from their home and are missing their cat, they could just come to a cat café and cuddle with the cat felling that it is their own."

"In conclusion, cat cafes could be proved a very good and profitable business. These cafes provide a unique experience to customers and customers could spend hours in the restaurants eating and playing with cats. This type of business also boost the economy of the country and it would also attract foreign customers. Moreover, they also provide a social message of adopting and rescuing cats. This business could also help in funding the business that take care of the stray animals and these restaurants could easily raise funds. Therefore, opening one of these businesses would prove to be very successful in the future as it is very unique and provides social message."}

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Peer Critique for Ekambeer Singh Background Mr Singhs business pitch is to open a cat caf for cat lo... View the full answer