CAN U PLEASE HELP ME WITH THIS ASSIGNMENT PLEASE

Locate a current article relating to the topics covered in this week: Performance of Non-Traditional Banking Companies Prepare and submit an Article review in the prescribed format (see below). Submit your Review as a Word document. (a) Provide an overview of the Non-traditional Banking. (a) Provide a detailed description of how performance is assessed in non-traditional banking companies (b) Provide one thorough example regarding how the topic is applied in both traditional and non-traditional banking sector. sung people are at the forefront of today's consumer landscape, and their preferences are shaping a new economic dawi opular rhetoric of millennials destroying industries includes traditional banking, as they are the largest age group that pref on-traditional financial technology. istrust of Banks n 2020, the largest age group in Canada was 25-to 44-year-olds, which makes just under ten and a half million people who would have been newly entering the workforce and relying on traditional banks to keep their money safe during the 2008 gloh financial crisis. The 2008 crisis solidified millennials' distrust of the traditional banking system that had failed them, just as it had failed their parents during the financial industry crisis in the 1980s and their grandparents during the Great Depression. Gen-Zers are now joining the workforce during the COVID-19 financial crisis and are all too aware of the past failures of traditional banking systems. An Expanding Market With distrust in traditional banks growing and regulations decreasing, new ways to bank are emerging. Neobanks don't have physical locations, they are completely virtual. Less overhead means lower costs, no fees, and more flexibility for consumers who don't care if their bank is a monument of classical architecture. Millennials and Gen Z want value and convenient service, which usually means mobile banking. Credibility The issues surrounding traditional banking methods prompted a distrust of banks among young people, who are now the largest consumer age demographic in the world. Their reluctance to go to physical banks left a gap in the market for less traditional ways of banking, which was promptly filled by nee-banks and fintech start-ups These new banking companies got their seed money from the deep pockets of venture capital financing, and while many still put their customers' money in existing, reputable banks instead of holding it themselves, they donit face the same hurdles as older banks. They are leaner, with lower operating costs and less overhead, while having the credbility of being backed by venture captal and larger national banks. The falure of traditional institutions sets the bar low for credibility, allowing for new