Question: can you answer #45 please?? it was not answered. 43. As more people use a product or service, it becomes more valuable. This was discussed
can you answer #45 please?? it was not answered.
43. As more people use a product or service, it becomes more valuable. This was discussed in class using the example of the adoption of cell phones. This is known as? a. Network Effect b. Lexicographic decision making c. Aspirational grouping d. Instrumental decision making e. None of the above 44. Jane Jones is a top-notch soccer player. She is a very fast winger and needs to use her speed to beat opposing defenders. Her soccer cleats lightweight design allows her to do this very well, even though the product is not very durable, and she has to replace them frequently. This does not concern her as speed is of the essence to her game. This is an example of? a. Perceived importance b. Consumption Motive c. Attitude d. Compensatory Decision Rule e. Schema 45. I reject a brand choice if it fails to meet any of my buying criteria. This is known as a? a. Consumption Motive b. Conjunctive Rule c. Bias d. VALS Lifestyle Rule e. Heuristic 43. As more people use a product or service, it becomes more valuable. This was discussed in class using the example of the adoption of cell phones. This is known as? a. Network Effect b. Lexicographic decision making c. Aspirational grouping d. Instrumental decision making e. None of the above 44. Jane Jones is a top-notch soccer player. She is a very fast winger and needs to use her speed to beat opposing defenders. Her soccer cleats lightweight design allows her to do this very well, even though the product is not very durable, and she has to replace them frequently. This does not concern her as speed is of the essence to her game. This is an example of? a. Perceived importance b. Consumption Motive c. Attitude d. Compensatory Decision Rule e. Schema 45. I reject a brand choice if it fails to meet any of my buying criteria. This is known as a? a. Consumption Motive b. Conjunctive Rule c. Bias d. VALS Lifestyle Rule e. Heuristic
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