Can you answer qs 2,3 and 4 from the given attachment bfr that plz read the case study that is attached as a picture

Cases for Analysis 13. ADVERTISING NCR CORPORATION (B) by Liaquat Ali In December 1986, Mr Bhatti, Manager of NCR Corporation, Karachi, Pakistan, was facing the following decision. In order to gain a greater share of the Personal Computer Market, Mr Bhatti wondered whether be should or should not use TV advertising, which was highly expensive, but totally ignored by his competitors in Pakistan. COMPANY BACKGROUND NCR Corporation, head office, Dayton Ohio, USA, was a multinational computer manufacturing company. Products included mainframe, mini computers, ATM and personal computers. The company had more than 1,200 branches in 120 countries of the world. Three branches were in Pakistan at Islamabad, Lahore and Karachi. Personal computers (PCs) were introduced by the company in 1985. The market for PCs was much wider than that for mainframe and mini computers. NCR was the second largest computer selling company in Pakistan. Mr Bhatti was looking forward to increasing the sales of his company to a level that it might become the biggest computer company in Pakistan. For this purpose, he was looking for a more effective advertising medium. The advertising budget of NCR Pakistan was approximately US $20,000 in 1986. This might increase to US $100,000 in 1987, if advertising on TV was started. In 1986, the market share of NCR Pakistan was about 30% of the computer market. In 1986, the computer market in Pakistan was approximately US $18 million and was expected to go up to approximately US $30 million in 1987. PROMOTIONAL PROGRAMME NCR Corporation used.newspapers, magazines, seminars and exhibitions to promote the PCs. Newspapers were an inexpensive and effective advertising medium in Pakistan. The company was using all the leading English newspapers on a regular basis for advertisement of NCR computers. Professional journals and magazines were also used for advertisements. A vast majority of people associated with trade, commerce, business, industry and government offices were thought to be reading such publications. Seminars were also used by the company for advertising the PCs. But this was not a mass medium. The seminars catered to a few selected people. The company could not afford to hold an unlimited number of seminars. Also, seminars occupied two to three days and the businessmen were reluctant to attend. Source: Selected Cases in International Business From Pakistan, Geneva: International Trade Centre, UNCTAD GATT, 1988, p. 69-71.76 Cases in Marketing Management The company also used exhibitions. Exhibitions arranged in Pakistan were very expensive and limited in number. The use of this medium could not generate the contemplated results in terms of steady growth in sales. TV ADVERTISING Mr Bhatti felt TV advertising could have some benefits: 1 . TV was a mass medium. 2. No competitor was using this medium. The Manager thought that the PC vendor to advertise first on TV would take the lead. 3. Prospective buyers were so busy that they might not have the time to watch TV. Mr Bhatti wondered whether TV advertising should be used for gaining a bigger share of the personal computer market. Questions for Discussion 1. Develop a list of advantages and disadvantages for each promotion medium. 2. Does Mr Bhatti's target market watch TV? 3. Should one medium be used exclusively over all other promotional media? Why or why not? 4. Develop a promotion strategy for Mr Bhatti