Question: Can you answer this in APA 7 style format with in-text citations and references? Imagine you are a pricing manager tasked with setting the price

Can you answer this in APA 7 style format with in-text citations and references?

Imagine you are a pricing manager tasked with setting the price for a new product that appeals to two distinct market segments: young professionals and retirees. How would you approach deciding which segment's factors should have a greater influence on determining the price? What aspects of the product's Variable Total Contribution (VTC), costs, and customers' price sensitivity would you prioritize for each segment? How might the unique characteristics and preferences of each segment guide your pricing decision?

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