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5.4 Describe the standardization and dominance aspects of the innovation:

Will there be a market standard?

Do you intend your innovation to become the market standard?

What will you do to ensure this?

Alternatively, to which standard will it be compatible?

Will there be a dominant design?

Do you intend your innovation to become a dominant design?

What will you do to ensure this?

Alternatively, which existing dominant design will you adhere to?

Do you expect a standards battle to occur in the market?

Will it be a parallel or a sequential battle, or both?

Describe the likely competing standards. How will you act in the battle?