Can you complete this completely?

Marilyn owned a small jam business in British Columbia. She got fresh fruit from the Okanagan Valley and made incredibly flavourful jams from them: sour cherry and apple; pear and raspberry: and the company's signature flavour, strawberry and peaches. A group of Japanese tourists bought a selection of Marilyn's jam and soon she was overwhelmed with orders for her products from that country. She was doing twice as much business in Japan as she was in Canada. She wanted to expand more into Japan. Marilyn has several options. She can hire a distribution company in Japan to warehouse and sell her product. By shipping large quantities of product to Japan all at once, Marilyn can save a great deal on transportation charges, which means she can make a greater profit on the sale. She would also make a major packaging chungc, as the jars she now uses are heavy, and a lighter, plastic jar would ship for cven less. She also needs Japanese labels, which requires a translator and some new machinery, Japanese duties on jam run at 18 percent. The yen is worth 1.004 cents in Canadian currency: a Canadian dollar will buy a little less than 100 yen. Two months ago, the yen was worth 9/10ths of a cent. It has gone up over 10 percent in a short time. This means that the yen is a little unstable, which makes it difficult to price things accurately. Marilyn could start a jam factory in Japan. Construction costs, insurance premiums, and real estate prices are much higher in Japan, and the rules and regulations for starting a business there, espe- cially a food business, are very complex. Financing the project will be difficult, as Marilyn isn't used to the Japanese banking system. Marilyn does not speak Japanese, which would be a major problem, nor does she know a great deal about Japanese culture; is jam a breakfast food?, as it is in Canada, or is it popular as a dessert perhaps? Finally, her product depends upon the fresh fruit of the Okanagan Valley. A Japanese factory is very far away from the main ingredients that Marilyn needs. Her last option is to aggressively market online; she could redesign her website, translate it into several languages, and sell products internationally from home. Sales will no doubt increase, but slowly, and in a way that will not affect the quality of the product. Marilyn thinks that she likes this method the best. a Help Marilyn decide what to do. In space provided, do the SWOT analysis for each of Marilyn's options to choose the best one. Write a proposal, using facts from the case and what you have learned from the Unit. Make sure your writing is persuasive, professional and error-free. Strengths Weaknesses Option 1 Opportunities Threats Strengths Weaknesses Option 2 Opportunities Strengths Threats Weaknesses Option 3 Opportunities Threats Read the case study. Using graphic organizer provided with the activity, perform SWOT analysis for each of the 3 options. Based on your analysis, write a proposal for Marilyn, describing the best course of action. Use facts from the case and knowledge acquired from the Unit. Explain, using facts, why you would forgo the other 2 options