Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all IMC program elements used What is to be tested When are the tests to occur Where Explain how the testing is to take place, including the specific methods ...

Ans The American Marketing Association defines IMC as a planning process designed to assure that all brand contacts received by a customer or prospect ...

Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to...

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Business Communication Essentials a skill based approach

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Ans The American Marketing Association defines IMC as a planning process designed to assure that all brand contacts received by a customer or prospect ... View the full answer

Business Communication Essentials a skill based approach

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