Question: CAN YOU GIVE AN EXAMPLE? Action Plan (10 marks) The next step is translate broad strategy statements into specific actions and tactics for the event

CAN YOU GIVE AN EXAMPLE? Action Plan (10 marks)CAN YOU GIVE AN EXAMPLE?

Action Plan (10 marks) The next step is translate broad strategy statements into specific actions and tactics for the event in 3 months (Refer to your lecturer on timeline). Each marketing strategy element must now be elaborated to answer what will be done, when, who will do it, where and how it will be done and how much will it cost. Draw a table with timeline to show the starting and completion date of all activities and assign responsible individuals to ensure project is completed on time. Please design action programs on a weekly basis for the project. Promotion Action Plan Sample: Costs Remarks Time Programme Details 1 Week 1, Market Wednesday testing of 22 new February product a 2020 new 2 Week 2 Market Weekdays testing of 27 February - product b 3 March 2020 Budget and revenue and profit expected. Budget & Financial Statement (5 marks) Pick up the budget from the Action Plan. The revenue will be based on your price of memento and expected sales. The expected sales will be based on your promo strategies and segment number. Action Plan (10 marks) The next step is translate broad strategy statements into specific actions and tactics for the event in 3 months (Refer to your lecturer on timeline). Each marketing strategy element must now be elaborated to answer what will be done, when, who will do it, where and how it will be done and how much will it cost. Draw a table with timeline to show the starting and completion date of all activities and assign responsible individuals to ensure project is completed on time. Please design action programs on a weekly basis for the project. Promotion Action Plan Sample: Costs Remarks Time Programme Details 1 Week 1, Market Wednesday testing of 22 new February product a 2020 new 2 Week 2 Market Weekdays testing of 27 February - product b 3 March 2020 Budget and revenue and profit expected. Budget & Financial Statement (5 marks) Pick up the budget from the Action Plan. The revenue will be based on your price of memento and expected sales. The expected sales will be based on your promo strategies and segment number

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