Question: Can you give me a good idea, frameworks and example, thank you! ===questions========= Your CEO is considering global expansion. Based on your learning from the

Can you give me a good idea, frameworks and example, thank you!

===questions=========

Your CEO is considering global expansion. Based on your learning from the course and some of the frameworks you may wish to use, your task is as follows:

  1. Identify a country where your company does not have a presence today.
  2. Evaluate the attractiveness of this country and its risks
  3. Make a recommendation on how to enter this market
  4. Develop a strategy to compete in this market
  5. Chart out a plan to implement your strategy, highlighting both cultural issues as well as business challenges/opportunities.

Grading will be based on:

  • Your ability to identify and analyze the issues arising from points 1 to 5 above
  • Clarity of recommendations

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