Question: Your CEO is considering global expansion. Based on your learning from the course and some of the frameworks you may wish to use, your task

Your CEO is considering global expansion. Based on your learning from the course and some of the frameworks you may wish to use, your task is as follows:

1 Identify a country where your company does not have a presence today.

2 Evaluate the attractiveness of this country and its risks

3 Make a recommendation on how to enter this market

4 Develop a strategy to compete in this market

5 Chart out a plan to implement your strategy, highlighting both cultural issues as well as business challenges/opportunities.

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