Question: Can you help for this assignment? Please don't use Nissan Company, thank you. ASAP Objective To develop a solid understanding of the STP concept. Part
Can you help for this assignment? Please don't use Nissan Company, thank you.
ASAP
Objective
To develop a solid understanding of the STP concept.
Part I - Segmentation
The Canadian passenger car category can be segmented in a number of ways. Choose one car company, for example, Nissan, and identify 4 segments your car manufacturer has decided to serve, based on the needs/ lifestyles of different groups of people. Focus your analysis on the passenger car market, not commercial/heavy trucks, buses/coaches. Stick to the Canadian market.
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