can you help me find this assignment please it is due this week

Assessment description and marking criteria

010 Assessment

Assignment title, assessment and weighting:

Final essay individual assignment)

Element 010 is a is an individual assignment and is worth 100% of the final grade.

Rationale for assessment design:

A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands.

Links to module learning outcomes:

This assignment links to the module learning outcomes 1, 2, 3 and 4:

LO1 - Understand the psychological and environmental variables that influence consumer behaviour;

LO2 - Understand the consumer decision making process;

LO3 - Understand how the relationship between consumer behaviour and the marketing concept shapes marketing activity;

LO4 - Apply an understanding of consumer behaviour to analyse the development and implementation of marketing activities;

Assessment information and marking standards:

For a consumer brand of your choice you must explain how the marketing mix elements work together to influence consumer buying behaviour. Your explanation should focus on the psychological and sociological drivers of consumer behaviour, on the decision making process and make extensive use of examples of the marketing activities of your chosen brand.

The three components of the assignment need to demonstrate:

1. Knowledge and understanding of psychological drivers, application of models and use of examples. Use of learning resources, structure and clarity of expression - 50% of the mark - Learning outcomes 1, 3 and 4

2. Knowledge and understanding of sociological drivers, application of models and use of examples. Use of learning resources, structure and clarity of expression - 30% of the mark - Learning outcomes 1, 3 and 4

3. Knowledge and understanding of the decision making process, application of models and use of examples. Use of learning resources, structure and clarity of expression - 20% of the mark - Learning outcomes 2 and 4

Submission.