Exercise Content Your Block 2 for your Business Plan will require that you develop the following objectives which will be integrate part of the first five sections of the business plan. As a model and guide use the "table of contents" for "The Daily Perc" Business Plan in pages 490-522 for Edition 3 and pages 50-73 for Edition 2. (The Chapters related to this Block 2 are 4,5 and 6) 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.3 Industry Analysis 5.0 Strategy and Implementation Summary 5.1 Products 5.2 Competitive Edge 5.3 Marketing Strategy 5.4 Sales Strategy 5.4.1 Sales Forecast