Can you please answer for this 2 questions for the article

Thank you

Chapter 18 Setting Priorities for Businesses and Brands 281 irkentifying the relevant brand set, assessing the brands, pekertizing braxls, creating a Tervisex bound portfolio strategy and designing a transition strategy. FOR DISCUSSION 1. In 2004 Ford sold Jaguar to Tata Motors for $2.3 billion about half of what it crest Ford in 1999. Based on chapter toxals, what analyses should have been Conducted to determine whether your should be soll? 2. Why is it hard to divest a business? Jack Welch divested hundreck of businesses during laistenute. What are some of the activatics that led to these ivestitures? 3. Identify brands that are employing a milking strategy. What are the risk? 4. Tow would you determine if a firm has too many brands 5. What, in your judgment, are the key prolaktus ar issues in the bord consoliclati process BEST DIGITAL PRACTICE Microsoft Acquires Skype I. 3011, Mirall peased the line tekom company, Skype, lo ince the videa and voice communication capalilities of ils Clienes. In addition to gaining to Skype's 10 million ces, who were om wegge, connected for over 100 minutes per mooth, the deal lept the platform may from a Google and Facebook Microwali knew luxis business dents will benefit from Skype's riendly wxr-interlane and biky sophisticated tools and features. However, the company currently had the homeown Line prochet in its portfolio which was designed to integrate wich Outlook and serve as clients' peimary communi cations platform Here the relucture of the websites. Mickelt ultimately derided to elimince the Lync brand and brand the tools properties as Skype for Business. This allowed tlem to the chantage of the Skype brand's fumaburity among consumers. Lync on could enjoy the same features they were used to but with the sleeker Skype interced actional Skype features. Since mun Lyme users were already sees of Skype's consumer prudent, the transition was fairly seamless Microll initially managed the Transition giving IT mpanies in Skype for Business opcions, with vreying leels of departure from the Lync interface. Also, by mantuning core Lync features with which its customers were familiar, the transition did not interfere with me of Microsoft care brand attributesprochuctivity. Oral, eliminating the Lync brand helped Microsoft make the rial amlofisvar juisil Questions: 1. Make an argument for Microsoft to retain both Skype and Lync 2. Consider how Mizusutt's decision might lune been affected they had cred Skype and all