You will construct a report of 2000 words of a product launch. (Eg; iphone 12 launch)...

 

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You will construct a report of 2000 words of a product launch. (Eg; iphone 12 launch) Your report should include, how you select the target market, the prominent tools you plan to use in the marketing mix and an action plan. Your report should entail the following; •Cover page Table of content • Executive summary • Introduction of the product/brand • Discussion of the issue • Segmentation, targeting and positioning o Marketing mix Product • Price Place Promotion Service marketing mix (3P's) • Action Plan • Target/aims of the campaign o Action plan to achieve the targets. • Conclusion • References this is the question of Marketing subject You will construct a report of 2000 words of a product launch. (Eg; iphone 12 launch) Your report should include, how you select the target market, the prominent tools you plan to use in the marketing mix and an action plan. Your report should entail the following; •Cover page Table of content • Executive summary • Introduction of the product/brand • Discussion of the issue • Segmentation, targeting and positioning o Marketing mix Product • Price Place Promotion Service marketing mix (3P's) • Action Plan • Target/aims of the campaign o Action plan to achieve the targets. • Conclusion • References this is the question of Marketing subject