Question: You will construct a report of 2000 words of a product launch. (Eg; iphone 12 launch) Your report should include, how you select the

You will construct a report of 2000 words of a product launch.

You will construct a report of 2000 words of a product launch. (Eg; iphone 12 launch) Your report should include, how you select the target market, the prominent tools you plan to use in the marketing mix and an action plan. Your report should entail the following; Cover page Table of content Executive summary Introduction of the product/brand Discussion of the issue Segmentation, targeting and positioning o Marketing mix Product Price Place Promotion Service marketing mix (3P's) Action Plan Target/aims of the campaign o Action plan to achieve the targets. Conclusion References this is the question of Marketing subject

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