Can you please help me answer the questions in the photo? 1) Described 2 purchases you have recently made. 2) What uncontrollable factors, if any, triggered problem recognition? 3) Did they effect the desired state, the actual state, or both? 4) What role does problem recognition play in the consumer decision making process?

Thank you so much I had a time for your help. It is greatly appreciated.

Describe two recent purchases you have made. What uncontrollable factors, if any, triggered problem recognition? Did they affect the desired state the actual state, or both? What role does problem recognition play in the consumer-decision making process