Can you please help with the questions below?

-Explain the difference between "Umbrella Brands" and "House of Brands." Provide an example of each.

-Select a product/brand that is trending in the marketplace. What is the product feature or customer benefit that is defining this product/brand? What is its Unique Selling Proposition (USP) compared to its most important competitor? (Name the competitor).

-Will this increased short-term (up to 6 months) media buzz help to make the selected product/ brand more or less attractive to its customer base (target market)? Why? Longer-term (more than one year from now) will this product/brand's sales return to its normal seasonal volume? Why?

-Post a video/website story about this product/brand that is trending in the marketplace that supports your original post as part of your two source requirement.

-Now turn your attention to the product life cycle (PLC) model below. Provide an example of a different product/brand for each stage that is distinct from the trending product/brand that you mentioned in question number one. Then, give a preliminary justification of why you placed each product/brand in that respective stage of the PLC.

-What stage of the Product Life Cycle is Facebook in? Why?