Can you please help with the task

TASK: Body and hand lotion

Copy reads: HEALTHY SKIN STARTS WITH OAT

Our clinically proven formula with prebiotic oat provides long-lasting moisture and help prevent, protect and nourish dry skin.

NOTES

Aveeno was introduced in 1945 by Johnson and Johnson. 2019, Johnson and Johnson recorded $7.6B in personal care sales worldwide*. In the USA Dove had a market share about 3.3% in the Hand and body lotion sales*.

Questions:

1) Identify a potential primary Marketing Objectiveand a primary Communications Objective(5 marks)that this advertisement could be addressing. Ensure your response is written in SMART formatwith rationale to support your objectives

2) 2. Define the probable Target Marketfor this advertisement using the four bases of segmentation (2.5 marks to identify each segmentation baseand relate to advertisement)and provide a reasonable rationaleto support your response.

Segmentation base 1:

Segmentation base 2:

Segmentation base 3:

Segmentation base 4:

3) Determine a potential Positioning Strategy(5 marks)and Appeal Technique(5 marks) this company/brand may be using in this advertisement. Provide rationalefor your choices.

Positioning Strategy