Can you please write 10 points for each questions. Thank you.

Questions: w 1. Grey China Advertising agency gathers a wealth of information about attitudes and buying pattems of the Chinese in its Grey China Base Annual Consumer Study Recent findings point to growing concerns about the future, Westerization of grocery purchases, growing market saturation, increasingly discerning customers and a rise in consumer willingness to try new products. These data can be very inconsistent since conflicting findings were reported by different agencies. For example, data gathered by Euromonitor International estimates soft-drink consumption at 23 billion liters in China, while Coca-Cola's in-house marketing research team places the figure at 39 billion liters. Similar differences were noted in other data published by different agencies. What is the best approach in such situations so that finite decisions can be made? What are the differences between latent and incipient markets? [Around 150 words; 10 points) 2. Many of the fast-food operations are entering markets in Middle Eastern countries. In the United States, breakfast items are very popular and are responsible for a majority of the profit from sales, primarily from drive-in customers. However, to their dismay, managers found that there was practically no demand for breakfast items. Firstly, due to hot weather conditions, people sleep late and wake up late. Secondly, they do not eat burgers, and sausage or bacon is prohibited. Also, drive-in business is not popular since people go to work at different periods of time. Explain the reasons why these facts were not discovered by marketing research. [Around 150 words; 10 points] I 3. Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from a business point of view. How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy? [Around 120 words; 10 points) 4. What factors should be considered by cosmetic companies to be successful in markets in Brazil, Russia, India, and China? [Around 120 words; 10 points) 5. Governments in Japan, Singapore, South Korea, and China have supported exports for years, which have tremendously helped their economies. Since exporting is a very important component of a country's business strategy, many government programs are offered that support exports. Describe ways by which governments can support exports. [Around 120 words; 10 points) 6. Why does the tariff system vary from country to country? Explain, giving examples of tariffs imposed by the United States with particular emphasis on preferential tariffs. What are the conditions under which GATT allows the us of preferential tariffs? [Around 120 words, 10 points) 7. What are some of the entities that an exporter should be familiar with? Describe and explain the role played by each of these entities, separating thos that have responsibilities from exporters from those that have no responsibilities from the exporters. [Around 110 words; 10 points) 8. Nike provides technical specifications to a subcontractor or local manufacturer for its products. What is this arrangement called and what are its major benefits and drawbacks? [Around 110 words; 10 points) 9. McDonalds and other fast-food restaurants have benefitted by using franchising as a mode of entry into different countries. What are the benefits of franchising and how does it differ from other modes of entry? [Around 100 words; 10 points] 10. Companies like Anheuser-Busch, Coming Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market. Some of their experiences are not very positive. What are the disadvantages of joint venturing? [Around 100 words: 10 points) Page 2 / 2 a +