Can you provide an example or clarification so that I can get some ideas on how to start?

I am choosing Tesla solar panels as the product for the value proposition.

The purpose of this value proposition is to explain value proposition for a product or service.

You are taking on a role as a marketing consultant, you have been asked by a clean energy companie to provide a one-page memo, known in marketing as a "Back of the Napkin" concept. This memo will explain the value proposition from an outsider's perspective. Consider the internal and external environment as well as the company's competition to demonstrate your unique selling position.

Use a hundred and fifty words or less to write a short memo to management and images to communicate your value proposition. At the bottom of your memo, include a "back of the napkin image" to illustrate your value proposition. Add the illustration you come up with as a picture within your memo or use the Word document tools to create a visual aid. Your memo and illustration displays how your product solves a problem for the consumer.

What is the value proposition for your product or service? Focus on offerings for customers in the U.S. market only.

What makes a good value prop?

-clarity

-communicates offering

-explains how the service or product is better

-can be understood in 5 seconds