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4. Identify at least three potential ethical dilemmas regarding intellectual property as it relates to proprietary creative ideas. (20 Points) Intellectual Property Rights (IPRs) are of great importance to maintain the rights and patents of the methods implemented in the marketing processes that were invented, developed and tried by Brad Nierenberg; CEO of RedPeg Marketing. Brad fears that other competitors use the same proven innovations without incurring the cost of research, innovation, development and testing, which affects RedPeg financially, customer loss and thus a loss of marketing advantage. Intellectual Property Rights gives the company a competitive advantage that contributes to obtaining marketing contracts for many companies in the field of retail trade, financial services, travel, tourism and cars. The company has created a brand-based pilot marketing program, that achieves RedPeg goals: the program can be measured on time and budget based. This program is entitled to benefit from Intellectual Property Rights for this innovation