Canadian Tyre Inc., planning to come into the business of “Car Manufacturing” as it sees Canada as large market for its fully electrical model with the reasonable buying options.  CEO of the company wants to take up the Business project research for this model before getting into the business. His primary focus area would be in Toronto and the major competitor is Tesla. CEO is also worried about the impact of Pandemic on getting into this business. However, the time taken for this thorough research would be at least 6 months. You are appointed in the company to take up this task.

• Head of Marketing of the Company feels that we should not spend too much time & money on the research survey, but rather launch the product without wasting both. How do you convince the Marketing head that Primary data collection through survey & secondary data is critical in taking the right decision? (15)
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• Assume that you have completed the Business research and now you are writing the Research Report:

• Prepare a one pager “Executive Summary” for this project.(15)
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• Project Statement, Hypothesis. (5)

Answer rating: 100% (QA)

A flurry of electric vehicle EV announcements may be foreshadowing major opportunities for Canadian shops that currently serve or want to serve the automotive supply chain In recent months three autom... View the full answer