Question: Candace has been using the same shampoo brand for decades. When she finally dyes her hair, however, her hairdresser informs her that she will need

Candace has been using the same shampoo brand for decades. When she finally dyes her hair, however, her hairdresser informs her that she will need to find a new shampoo that can help maintain her new color, prevent breakage, and condition her hair. Before going to the beauty supply store, Candace calls a few friends for recommendations and conducts web

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based research on shampoos that address her specific needs. What can one infer about purchase decisions?

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