Candles to Norway Research, design and develop the process for a new product launch or product adaptation
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Candles to Norway
Research, design and develop the process for a new product launch or product adaptation for an international market. Present all considerations for implementation and compliance. Develop an international marketing plan for a product/service that you are provided that incorporates the lessons learned from all the chapters in the international marketing modules, including key elements of:
. Target market profile
. International business strategy of the company
. Political/economic/social characteristics
. Customer profile. Competitor profile
. Market entry strategy
Related Book For
Organizations Behavior, Structure, Processes
ISBN: 978-0078112669
14th Edition
Authors: Gibson, Ivancevich, Donnelly, Konopaske
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