Cannibalization: in this instance refers to a scenario in which a customer that would have been willing to pay full price for a product or service is offered discount; this would be an example of a cannibalization because rather than attracting new customers or a different customer segment, the company eats into its own customer base, getting less money out of that customer base than would ultimately be possible.

Where have you taking advantage of companies where they have offered a discount when you were prepared to pay full price? If never, please post where you see the opportunities to pay less for services and items we need or want.Can be hospitality, but not necessarily exclusively hospitality.

Please make this a how to guide to 'not paying full price for hospitality products and services' ever again!.