Question: Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the

Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.

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A transformational ad is one which associates the experience of using consuming the advertised brand with a unique set of psychological characteristic... View full answer

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