Question: Car Model Appearance (1=not stylish; 5=stylish) Performance (1=low performance; 5=high performance) Mercedes Benz AMG GT 3 4 Porsche 911 2 5 BMW M5 2 3

Car Model	Appearance (1=not stylish; 5=stylish)	Performance (1=low performance; 5=high performance)
Mercedes Benz AMG GT	3	4
Porsche 911	2	5
BMW M5	2	3
Ferrari California	5	4
Audi R8	4	5
Mclaren 720	5	5
Chevrolet Corvette	4	4

Discuss the perceptual map created by using the key determinant attributes that are important to the target customers for making purchasing decisions and determine whether the product corvette is currently at the ideal point.

If the product is at the ideal point, what would be your positioning strategy and why?

If the product is not at the ideal point, what would be your repositioning strategy and why?

What is a positioning statement that include the target audience, ( upper and lower middle class),the category in which the brand competes ( luxurious sport cars), the point of difference or differentiation, and the convincing proof that the brand delivers what it promises?

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