Cardiac Science, a U . S . manufacturer of defibrillators, heart monitoring devices, and other medical -
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Cardiac Science, a US manufacturer of defibrillators, heart monitoring devices, and other medicalrelated devices, sells percent of its products outside the United States. It sells basically the same product to hospitals in London UK Tokyo Japan Pretoria South Africa or Sydney Australia It uses the same marketing mix in all of its markets.Cardiac Science:it Teamssoft TeamstingscussionssplelaborationsO desires technological receptivity from country to countryO assumes cultural uniformity and lifestyle differences occur across culturalsettingsO uses global marketing standardizationO assumes language acceptance in each countryO is not concerned about media and messages used for intermational promotional efforts
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