Question: Career planning involves taking the time to think about my big, long-term objectives while accomplishing the day-to-day tasks associated with my current position. While career

  • Career planning involves taking the time to think about my big, long-term objectives while accomplishing the day-to-day tasks associated with my current position. While career plans can be invaluable, its also important to remember that they can quickly become obsolete given how fast markets, companies, professions, and people can change. That doesnt mean we shouldnt have a career plan. It just means that I should be prepared to deviate from the plan when an unforeseen opportunity or risk arises. This is particularly true in a rapidly evolving profession like marketing.
  • My goal is to become a marketing director, look for opportunities to develop my general marketing skills. Goals include becoming a marketing manager, achieving higher qualifications through attaining an MBA, gaining experience in a global company, and taking responsibility for a leading brand.

  1. Have a long-term plan for my marketing career.
  2. Recognize whether I enjoy marketing or not.
  3. Set short and long-term objectives.
  4. Developing general skills required for marketing.
  5. Develop specific marketing skills that will help me win in the long run.
  6. Network with other marketers.
  7. Build a personal brand that stands out.
  8. Make the people that count ecstatic.
  9. Remember that my marketing career is a marathon, not a sprint.

  • To secure employment with a marketing that provides a positive learning environment to advance and implement new strategies for the company's success.
  • Seeking an entry-level position where I can grow my skills as a marketing professional and contribute to the overall success of a company.

Career Objectives

  • One of the easiest ways to manage marketing career is to set long-term objectives. The simple act of declaring what I want to become over the course of my career and then mapping the steps required to achieve that objective is a powerful act

Learn more about Social media marketing, search engine optimization, email marketing, and lead nurturing all emerged as hot marketing skills in the last five years because marketers who have mastered these skills will be in high demand for years to come. More recently, employers have started to place a premium on a new set of skills such as big data and analytics, frictionless selling, and freemium pricing models. If you want to learn more about the specific skills required to become a successful marketer, check out our post on Marketing Skills

based on context answser following

Clearly outline how (i.e. what is your threshold criteria) and when you will evaluate your objectives. Outline Plan B (contingency plan) if things are not progressing as planned

This section must link directly to your objectives.

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