Carefully review "Chapter 5: Survey Development" before beginning this portion of the project. You (or your team) will craft a sound survey that addresses your client's research questions and that follows the typical components of the type of survey being deployed. Your survey should include the following: 1. Introduction Develop a short (2-3 sentences) introduction that states the purpose of the survey, reason for participating, how responses will be used and the survey due date. If your survey is to be "blind," be sure not to reveal your client. 2. Survey Questions Use the guides below in conjunction with the text to develop your specific survey questions. . Your survey should be mostly close-ended but should include at least one well-crafted open-ended question. . Use appropriate response options. When gathering ratings on items/features/competitors, use the same scale for meaningful comparisons. Survey mistakes should not be present (i.e., complex questions, leading and loaded questions, ambiguous questions, double barreled items, order bias, overlapping response options, etc.)