Carefully review Starbucks company's balance sheet, notes to the financial statements, and management's discussion and analysis sections to determine if your company has any long-lived, intangible assets. List and describe what they are. Examine and discuss trends you observe over their reporting (fiscal) years (at least two years). Comment on goodwill and trends you observe with goodwill. Comment on something special and widely recognized about an intangible asset of your company (e.g., McDonald's golden arches, BMW front grill, Apple's Apple, Target's red circle, etc.).

2) Determine the amounts and purposes of R&D for your company. Comment on trends you observe, and mention any significant research event

Answer rating: 100% (QA)

Longlived intangible assets are assets that lack physical substance but have a determinable useful life Examples of longlived intangible assets that S... View the full answer