Carrefour is a large multinational supermarket brand that is present in many different markets (countries) in Europe
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Carrefour is a large multinational supermarket brand that is present in many different markets (countries) in Europe and Asia. Carrefour has a private (store) brand. What are the private branding strategies that Carrefour can select from? Provide the rationale and circumstance of these strategies.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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