Carrefour is preparing a direct structured data collection: it is the most popular and involves administrating a questionnaire. *

False

True

Market research isnt easy and is more complicated by the rapid change of technology as well as the size of the application market *

True

False

Carrefour intends to use Observation Method to learn more about their customers. They will communicate with the customers that they will stop in the front of their promotion stands *

True

False

Typical information obtained from the screening questionnaire includes product familiarity and knowledge, usage behavior, attitudes toward and participation in focus groups, and standard demographic characteristics *

True

False

Carrefour decided to conduct a focus group to understand the activity of their clients while doing shopping in the supermarket. They should create an active and formal atmosphere for the participants *

True

False