Question: Case # 1 1 NASCAR: Can't Keep a Good Brand Down You will start by describing what a SWOT analysis is and what it's used

Case #

11

NASCAR: Can't Keep a Good Brand Down

You will start by describing what a SWOT analysis is and what it's used for. Describe why this framework is beneficial for strategic decision making. You will then create a SWOT analysis based on the information in the case

1 .

Evaluate NASCAR

s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn?

2 .

Conduct a strategic SWOT analysis for NASCAR at this point in its history. What opportunities are available for NASCAR to take advantage of given its many significant strengths?

3 .

What strategies do you recommend to counter the criticisms leveled against NASCAR? Should the company become more involved in sustainability initiatives? If so

,

how might that be tied in with NASCAR

s branding strategies?

4 .

What strategies can you offer to move NASCAR to the next level in its evolution? How can the company maintain, or even increase, its sponsor and fan base?

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