"Case $1.(5$ pts$).$

In San Marcos, the population of the city uses the caponeras service to move to different points, the current service goes through many problems from quality, prices, and others.

Mr$.$ Juan Perez has hired you to define the current problem and opportunity that can represent him as an investor since he wants to open a company called The king of Caponeros.

That is why he has asked you to define the problem and what analysis tools you would use to obtain more information from the users of this service and what strategy you would use to open the company.

$"$